Marketing News

Cécred Hits the Road in Roadshow Pop-Up Tour

The prestige haircare brand will pop up at Cowboy Carter stadium locations across the country.

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By: Lianna Albrizio

Associate Editor

Beyoncé’s wild locks were always a show on their own. Now, the legendary songstress and Grammy Winner of the 2025 Best New Album in the country category is taking her haircare brand Cécred – the official beauty brand of the Cowboy Carter Tour – on the road with a nationwide Roadshow pop-up tour. The Cécred Roadshow Pop-Up Tour will roll out in seven cities over the coming months, formally kicking off in Inglewood at the SoFi Stadium on April 28, with stops at all US Cowboy Carter Tour stad...

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